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I generally buy a costa rican blend, but it was unavailable when I ordered this. I guess I've been spoiled. I was really looking forward to tasting this coffee. The Pura Vida is Ok for everyday drinking, but, it's not great.
Anyone who has had truly fresh roasted coffee knows what a fresh bean's characteristics are, and you won't find it here (or at least not in my batch). 3 stars for the coffee, 5 for the ownership. just not fresh. That said, if taste is your primary purchasing driver, I think you may want to look elsewhere for your coffee fix.
All in all, I would say that this roast is very average. Just as a tip, the best organic blends I have found so far are from a place called Urth Cafe (I have no association with them except being a happy customer). The fact that the coffee is fair trade and organic are both just icing on the cake, but nice pluses as well. While Pura Vida wont be getting any more of my business, I thank them for being so generous with their profits. I also found freshness lacking as well. The owners are doing a great thing with supporting charities with all the proceeds.
Unfortunately, the smell, taste and balance all leave a lot to be desired. That is not to imply the beans were rancid or anything so terrible. If you are OK with that and would like organic coffee that you know is roasted by people who do great things with the proceeds, then order away. nice to know folks like their owners exist in this world. I really wanted to like this coffee. The beans are in no way over-roasted like Starbucks and others, but they do not display much character either.
you could buy much worse, and from people who don't give to charity at all.
Rich, yet mellow flavor, never bitter. Try it and you'll buy it. I have been drinking this coffee for about a year now, it's the only coffee I buy. In addition, the coffee is Fair Trade Certified, Certified Organically Grown, and also grown in the shade.
makes an excellent cup of coffee with eye opening aroma and better yet profits from this fair-trade company are invested in an orphanage in the community where the beans are grown. So drink a whole pot.
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